Persianas Retail creates pathways into the Nigerian retail sector for branded goods and services. Operating autonomously from the Persianas Group, we support international brand owners and marketers with individually tailored consultancy, marketing and agency services.

The retail environment in Nigeria is undergoing rapid transformation. The healthy economy, a growing population with disposable income and the development of world-class shopping outlets combine to create a receptive environment for the introduction of international brands. Persianas Retail is at the heart of that transformation. With our intimate knowledge of the dynamics shaping marketplace trends, we have established an unrivalled reputation for helping to successfully launch and grow branded products and services.

The Hub media outlets
Persianas Retail created the The Hub chain of outlets to provide a high quality consumer sales environment for computing and IT, music, film, photography, books, stationery and other related products. The first Hub megastore opened in The Palms Lagos. It has expanded with additional outlets in Enugu and Kwara and is currently rolling-out through suitable environments across Nigeria.

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports.The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Persianas Retail is the exclusive retail distributor for Puma in Nigeria, opening flagship stores in Enugu and Lekki and, are currently opening additional outlets within the country.For more information, please visit

MAX fashions
MAX is the Value Fashion brand from the stables of the Dubai based Landmark Group. Max launched in the UAE in May 2004 with a unique concept of delivering international fashion & value to the discerning shopper, is now in over 17 countries and has a network of over 230 stores.

Max retails private label clothing for men, women and children as well as footwear and home accessories. Max, today is the largest value fashion brand in the Middle East, North Africa and India. Its success is driven by its value pricing, clarity in merchandise presentation and market positioning.

Persianas Retail opened Nigeria’s largest fashion store, MAX in Palms Polo Park in Enugu, in 2012. Additional stores have subsequently been opened in Lagos and Kwara, with further outlets planned going forward.For more information on Max, please visit

Hugo Boss
The BOSS core brand epitomises authentic, understated luxury. The men’s collection offers modern, refined business and eveningwear along with sophisticated casual looks and premium sportswear for after work. The unique fits, high-quality materials and exquisite styles help to bring out a man’s personality.

The women’s collection of the BOSS core brand stands for feminine styles with a strong focus on excellent workmanship, fine fabrics and details. The rich array of modern business wear, exclusive leisurewear and glamorous evening apparel fuses fashionable silhouettes with excellent design and timeless elegance.

As the exclusive retail distributor for Hugo Boss in Nigeria, Persianas Retail opened the first flagship store at The Palms Lagos in 2012 and, other stores are being added at premier locations across Nigeria.

Symbol of relaxed elegance since 1933, the LACOSTE brand, backed by its authentic roots in sports, offers a unique and original universe through the medium of a large range of products for men, women and children. The first Lacoste store in Lagos opened in December 2013 at the Palms in Lekki.

To see Lacoste’s latest promotional video
For more information please visit

Persianas Retail
Persianas Retail is rapidly expanding the range of international and global brands it supports in the Nigerian marketplace.
For more information please visit